Gesture interaction
Ariel: Gesture-controlled AR activation
A brand activation combining gesture controls and augmented reality. Made custom Augmented Reality (AR) kiosks powered by Microsoft Kinect 2 technology. As shoppers stepped before the screens, the system mirrored their reflection in real-time. A simple wave triggered a vibrant visual transformation. Virtual flowers bloomed across the user’s clothing, symbolizing the freshness of the new Ariel detergent. This tactile interaction turned a standard mall visit into a memorable brand story.
