Gamified Sports
EHS: Two-player cycling
We launched a 2-player cycling experience for the Emirates Health Services (EHS) early heart screening campaign. We developed this gamified brand engagement to captivate visitors instantly. You can easily boost event participation with competitive fitness challenges. Users raced against each other on stationary bikes to promote cardiovascular health awareness. The physical activity seamlessly tied into the EHS mission of encouraging early health check-ups. You can streamline your wellness messaging by pairing interactive hardware with meaningful brand goals.
