NEXORA / CASE STUDIES

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IN ACTION.

Explore interactive projects for brand engagement, training, visualization and real-world experiences.

Pepsi: AR face paint

Augmented reality

Pepsi: AR face paint

We deployed a custom Augmented Reality (AR) kiosk that allowed users to select their country flag and apply it as a virtual face paint in real-time. This high-fidelity filter tracked facial movements flawlessly, creating a playful and patriotic atmosphere that captivated every attendee.

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Cadbury Flake × Karen Wazen: Volumetric AR

Augmented reality

Cadbury Flake × Karen Wazen: Volumetric AR

We transformed traditional chocolate packaging into a digital stage using partial volumetric capture technology. By scanning a Cadbury Flake pack, users triggered a hyper-realistic 3D avatar of fashion icon Karen Wazen. She emerged directly from the wrapper to showcase her sunglasses line and share exclusive rewards.

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Cheetos: AR photobooth

Augmented reality

Cheetos: AR photobooth

Developed a custom augmented reality photobooth for Cheetos. This interactive touchpoint features advanced body tracking technology to captivate users. The system mirrors your movements through a digital Chester Cheetah avatar in real-time. You can easily boost brand interaction and streamline social sharing with this playful experience. Attendees eagerly participate, creating highly memorable moments for your brand.

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Mashreq UAE: Augmented bank cards

Augmented reality

Mashreq UAE: Augmented bank cards

Transforming standard payment methods into interactive AR experiences to boost environmental awareness and user action. We helped Mashreq Bank UAE transform standard Visa cards into interactive conservation tools. Users scan their physical cards to unlock AR face filters and masks highlighting endangered regional wildlife. This dynamic mobile tool reveals critical details about native species like the Hawksbill Turtle and Sand Cat. You can seamlessly bridge physical and digital touchpoints to boost user engagement.

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Galleria: AR Easter hunt

Augmented reality

Galleria: AR Easter hunt

An augmented-reality Easter hunt inviting visitors to explore and discover. Captivate your audience with an immersive AR treasure hunt. We created the Galleria Easter Hunt. We strategically placed QR codes in physical locations. Scanning these codes revealed virtual AR objects. Users then followed instructions to find a hidden treasure.

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Huawei × Etisalat: AR multiplayer at GITEX 2024

Augmented reality

Huawei & Etisalat Gitex 2024: Revolutionizing AR Multiplayer Gaming

High-stakes AR multiplayer game for Etisalat’s massive showcase at Gitex 2024. This installation hosted eight simultaneous players, utilizing seamless client-server communication to demonstrate flawless connectivity. You can see the power of “turbo boost” technology in action as it maintains peak performance under extreme network loads. The activation integrated cutting-edge analytical sensors to display live metrics on network coverage and latency.This transparency allowed VIP customers to witness how Huawei’s infrastructure handles heavy gaming traffic without a stutter. We turned complex technical specifications into a competitive, pulse-pounding visual experience that captivated the Gitex audience.

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