NEXORA / CASE STUDIES

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Explore interactive projects for brand engagement, training, visualization and real-world experiences.

Interactive Experience

Multiple Interactive Experience for ADQ

We developed and delivered six custom-built interactive experiences for ADQ, combining immersive gameplay, multiplayer engagement, and seamless hardware-software integration to create memorable brand interactions. Each experience was designed to encourage active participation, collaboration, and friendly competition while transforming traditional brand communication into engaging, hands-on activities. Interactive Experiences Developed 1. Multiplayer Cycling Experience An interactive multiplayer cycling challenge that combines physical cycling equipment with real-time digital gameplay, allowing participants to compete in an engaging, movement-based experience. 2. Multiplayer Board Sailing Experience A multiplayer sailing-inspired experience that combines physical interaction with an immersive digital environment, encouraging coordination, balance, and friendly competition. 3. Multiplayer Dance Step Game An energetic, rhythm-based multiplayer experience where participants follow on-screen dance steps and compete through synchronized physical movements. 4. Multiplayer Jumping Game A motion-driven interactive game where multiple participants jump and respond to on-screen gameplay elements, creating an entertaining and physically engaging competition. 5. TAQA Transmission Dual-Screen Gamified Experience A custom dual-screen interactive experience developed for TAQA Transmission, transforming brand-related concepts into accessible, engaging gameplay through synchronized displays and interactive mechanics. 6. Multiplayer Train Experience A collaborative multiplayer train-themed experience designed to engage participants through interactive gameplay, coordination, and shared objectives.

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Interactive Experience

STS Gamified Bus: Interactive Driving Simulator

Boost brand engagement by turning safety compliance into an interactive, hands-on challenge. For STS, we built a gamified bus driving simulator that captivates audiences while reinforcing real-world traffic rules. Players take the wheel to master speed limits, proving that educational campaigns can be deeply thrilling. Our custom hardware and software integration seamlessly merges realistic driving controls with dynamic visual prompts. This immersive sports skill game elevates participant retention and delivers measurable brand awareness across events. Outperforming standard engagement benchmarks, this setup delivered remarkable footfall and overwhelming client satisfaction.

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Apex: Immersive tunnel

Interactive Experience

Apex: Immersive tunnel

Families at the Apex carnival stepped into a vibrant 10-meter story space that bridged the gap between animation and reality. We engineered this immersive tunnel using three massive LED surfaces to wrap visitors in a seamless, high-definition cartoon universe. This setup transformed a standard walkway into a high-traffic centerpiece that captivated children and parents alike. Movement triggered the magic through advanced Lidar technology integrated into the tunnel’s framework. As guests walked past, custom-designed characters waved, danced, and reacted to their presence in real-time. This sensory interface turned passive observers into active participants, ensuring every guest enjoyed a personalized digital encounter.

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TAQA: Phygital water experience

Interactive Experience

TAQA: Phygital water experience

An immersive water showcase combining physical and digital elements.built a dynamic phygital water experience for the ADQ Carnival Abu Dhabi. We designed these immersive showcases to captivate attendees instantly. You can easily boost event engagement with interactive scenario simulations. Users turned physical red valves to trigger digital water animations on integrated screens. This action seamlessly released actual bubbling water into a clear display tank. You can streamline complex training concepts through these tactile, real-world interactions.

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DEWA: Digital messages into green art

Interactive Experience

DEWA: Digital messages into green art

Your guests want to feel heard, not just talked to. For the DEWA Leaf Touch project, we bridged the gap between personal expression and brand sustainability through a seamless interactive surface. Visitors wrote personalized messages on a sleek touchscreen, triggering a beautiful transition where their words morphed into vibrant, animated leaves.

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Marina Mall: Mother’s Day gesture game

Interactive Experience

Marina Mall: Mother’s Day gesture game

Marina Mall Abu Dhabi transformed its Mother’s Day celebration into a high-tech playground for families. Partnering with Panache Middle East, we developed “Tidy Up My Room,” a custom 3D gesture-based experience. Using Kinect 2.0 sensors, participants used natural hand movements to declutter a virtual space in real-time. This project redefined event entertainment by merging educational play with cutting-edge 3D scenarios. Children and adults navigated the digital room, placing objects correctly through intuitive physical motions. The seamless integration of motion-tracking technology ensured a frictionless, joyful experience for every visitor.

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