Adidas Dubai Mall: Measuring the Power of Every Kick
Adidas turned to transform their prestigious Dubai Mall flagship into an interactive stadium experience during a major football league. Our system captured the exact speed of every kick, instantly logging the data against the player’s name. A dynamic digital leaderboard displayed the day’s top performers, sparking friendly competition and longer dwell times. This seamless integration of hardware and software turned a standard shopping trip into a memorable brand challenge.
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