NEXORA / CASE STUDIES

WORK
IN ACTION.

Explore interactive projects for brand engagement, training, visualization and real-world experiences.

Tagged: Software & hardware interaction

Interactive Experience

TAQA: Phygital water experience

An immersive water showcase combining physical and digital elements.built a dynamic phygital water experience for the ADQ Carnival Abu Dhabi. We designed these immersive showcases to captivate attendees instantly. You can easily boost event engagement with interactive scenario simulations. Users turned physical red valves to trigger digital water animations on integrated screens. This action seamlessly released actual bubbling water into a clear display tank. You can streamline complex training concepts through these tactile, real-world interactions.

Under Armour Dubai Mall: A High-Octane Gamified Fitness Challenge

Transformed the Under Armour storefront into a competitive digital stadium. We synchronized high-performance treadmills with custom sensor technology to track every stride in real-time. This setup allowed participants to see their speed and progress mirrored instantly on a massive Jumbotron and ceiling LED array. The seamless execution turned a standard shopping trip into a viral fitness event for two consecutive weekends. Competitors felt the rush of a professional race, while onlookers were captivated by the vivid, life-sized visuals pulsing above the crowd. This immersive environment didn’t just attract footfall; it sparked a social media frenzy that left rival brands taking notes.

Adidas Dubai Mall: Measuring the Power of Every Kick

Adidas turned to transform their prestigious Dubai Mall flagship into an interactive stadium experience during a major football league. Our system captured the exact speed of every kick, instantly logging the data against the player’s name. A dynamic digital leaderboard displayed the day’s top performers, sparking friendly competition and longer dwell times. This seamless integration of hardware and software turned a standard shopping trip into a memorable brand challenge.

WORKIN ACTION.

TAQA: Phygital water experience

Under Armour Dubai Mall: A High-Octane Gamified Fitness Challenge

Adidas Dubai Mall: Measuring the Power of Every Kick

WORK
IN ACTION.