NEXORA / CASE STUDIES

WORK
IN ACTION.

Explore interactive projects for brand engagement, training, visualization and real-world experiences.

Gesture interaction

Gamified Brand Engagement: Snickers Interactive Penalty Shootout

Transforming casual retail shoppers into active brand participants demands an immediate visual draw. We built a high-energy penalty shootout game for Snickers inside high-traffic hypermarkets. Shoppers stepped onto the virtual pitch, took precision penalty kicks, and scored goals against an interactive virtual goalkeeper. This sports skill game captivated retail crowds, driving non-stop participation and boosting on-site engagement. The activation set new benchmarks for gamified brand engagements, earning top-tier client satisfaction ratings across regional retail tours. We streamlined campaign setup and participant tracking to maximize brand impression rates during peak shopping hours.

Gesture interaction

Huawei Doha: Gesture-based golf

Huawei needed more than a display; they sought a dynamic way to launch their new fitness band in Doha and genuinely captivate the crowd. we delivered an exclusive, custom-branded 3D golf game where movement was the controller. Attendees simply swung their hands to play, creating immediate buzz and a shared, memorable moment right in the activation space.

Gesture interaction

Ariel: Gesture-controlled AR activation

A brand activation combining gesture controls and augmented reality. Made custom Augmented Reality (AR) kiosks powered by Microsoft Kinect 2 technology. As shoppers stepped before the screens, the system mirrored their reflection in real-time. A simple wave triggered a vibrant visual transformation. Virtual flowers bloomed across the user’s clothing, symbolizing the freshness of the new Ariel detergent. This tactile interaction turned a standard mall visit into a memorable brand story.

Gesture interaction

MBRSC: Space explorers gesture game

Space exploration captures the imagination, but transforming complex industry data into an engaging experience requires more than just visuals. For the Mohammed Bin Rashid Space Centre (MBRSC), we developed an immersive, gesture-based quiz at Dubai Festival City Mall that moved beyond traditional touchscreens. By tracking hand movements, participants intuitively navigated through a series of questions, making the interaction feel seamless and futuristic.

Gesture interaction

Cisco: Gesture game

we create unforgettable brand experiences through innovative technology. For Bluamoeba’s Cisco stall at Gitex Technology Week, we developed an exciting gesture-activated game. The objective was simple: stop malware monsters using hand and body movements. This highly interactive activation drew significant crowds. This project perfectly showcases our expertise in Gamified Brand Engagements, specifically in Reaction & Dexterity Games. The game’s immersive nature and competitive element, culminating in an iPhone giveaway for the top score, generated immense buzz. The activation significantly boosted foot traffic and engagement for Cisco, exceeding industry standards for event-based brand activations. We help brands truly connect with their audience.

Gesture interaction Depth Sensor

WORKIN ACTION.

Gamified Brand Engagement: Snickers Interactive Penalty Shootout

Huawei Doha: Gesture-based golf

Ariel: Gesture-controlled AR activation

MBRSC: Space explorers gesture game

Cisco: Gesture game

WORK
IN ACTION.