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Explore interactive projects for brand engagement, training, visualization and real-world experiences.
Tagged: Gamified fitness
A Kinect-based game experience for the New Balance store launch at Mall of the Emirates. During New Balance store launch in Mall of the Emirates, we created a Kinect-based game experience, where 3 players were to run on the spot and the fastest runner would win a prize.
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Transformed the Under Armour storefront into a competitive digital stadium. We synchronized high-performance treadmills with custom sensor technology to track every stride in real-time. This setup allowed participants to see their speed and progress mirrored instantly on a massive Jumbotron and ceiling LED array. The seamless execution turned a standard shopping trip into a viral fitness event for two consecutive weekends. Competitors felt the rush of a professional race, while onlookers were captivated by the vivid, life-sized visuals pulsing above the crowd. This immersive environment didn’t just attract footfall; it sparked a social media frenzy that left rival brands taking notes.
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We crafted an engaging digital game for Binsina Pharmacy’s new Dubai Marina branch, integrating it with a gym stepper. This unique activation blended fun with promoting health, captivating visitors instantly. We used inductive sensors to accurately measure steps and tally scores, making every workout count.
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We launched a 2-player cycling experience for the Emirates Health Services (EHS) early heart screening campaign. We developed this gamified brand engagement to captivate visitors instantly. You can easily boost event participation with competitive fitness challenges. Users raced against each other on stationary bikes to promote cardiovascular health awareness. The physical activity seamlessly tied into the EHS mission of encouraging early health check-ups. You can streamline your wellness messaging by pairing interactive hardware with meaningful brand goals.
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