NEXORA / CASE STUDIES

WORK
IN ACTION.

Explore interactive projects for brand engagement, training, visualization and real-world experiences.

Interactive Games

ADNOC YDP: Multiplayer quiz

ADNOC needed a high-energy way to engage participants for their Youth Development Program. We delivered a custom 4-player quiz system that transformed standard assessment into a competitive spectacle. Players controlled the action via individual touchscreens, while the entire crowd watched the drama unfold on a massive central display. The technical execution bridged the gap between personal interaction and large-scale visual impact. Each response triggered instant feedback, keeping the momentum fast and the stakes high. This setup didn’t just test knowledge; it turned brand education into a shared, memorable event.

Interactive games Quiz

Gamified Sports

New Balance: Kinect fitness challenge

A Kinect-based game experience for the New Balance store launch at Mall of the Emirates. During New Balance store launch in Mall of the Emirates, we created a Kinect-based game experience, where 3 players were to run on the spot and the fastest runner would win a prize.

Gamified fitness

Interactive Experience

Marina Mall: Mother’s Day gesture game

Marina Mall Abu Dhabi transformed its Mother’s Day celebration into a high-tech playground for families. Partnering with Panache Middle East, we developed “Tidy Up My Room,” a custom 3D gesture-based experience. Using Kinect 2.0 sensors, participants used natural hand movements to declutter a virtual space in real-time. This project redefined event entertainment by merging educational play with cutting-edge 3D scenarios. Children and adults navigated the digital room, placing objects correctly through intuitive physical motions. The seamless integration of motion-tracking technology ensured a frictionless, joyful experience for every visitor.

Gesture interaction Depth Sensor

Virtual reality

Aspirelli: VR car configurator

Selling premium car accessories in a market as competitive as Dubai requires more than just a brochure. Aspirelli faced the logistical nightmare of transporting physical inventory to exhibitions and client meetings. We solved this by building an advanced VR car configurator that puts your customers in the driver’s seat. Your prospects can now swap parts, test finishes, and visualize “before-and-after” scenarios in a photorealistic digital space. This immersive experience eliminates the guesswork and builds immediate trust in product fitment. By bringing the showroom to the user, we turned a complex sales pitch into an interactive journey.

Virtual reality

Interactive Games

EAD: Interactive buzzer challenge

Government employee engagement often feels formal, so we decided to break the mold. We engineered a custom 3-player quiz station for the Environment Agency – Abu Dhabi (EAD), complete with tactile arcade buttons and high-response kiosks. This setup transformed a standard knowledge check into a live, high-energy game show that kept participants on the edge of their seats. The physical “click” of the buzzer added a visceral layer of excitement that digital-only apps simply cannot match. Every round sparked genuine laughter and friendly rivalry, proving that corporate learning thrives when it’s competitive. By blending physical hardware with seamless software, we ensured the EAD brand remained at the heart of a memorable, hands-on experience.

Interactive games

Virtual reality

Hager: VR smart city

we launched a custom Virtual Reality (VR) experience that didn’t just tell visitors about Hager’s IoT and smart technologies; it let them live in it. This immersive showcase allowed event attendees to step into a meticulously crafted virtual city, instantly interacting with Hager’s cutting-edge solutions for streamlined urban living and working.

Virtual reality

Augmented reality

Pepsi: AR face paint

We deployed a custom Augmented Reality (AR) kiosk that allowed users to select their country flag and apply it as a virtual face paint in real-time. This high-fidelity filter tracked facial movements flawlessly, creating a playful and patriotic atmosphere that captivated every attendee.

Augmented reality

Interactive Games

DEWA: Health & safety superhero quiz

DEWA transformed their Health and Safety Week into a high-energy mission for young visitors. We developed the “Who Wants to be an H&S Superhero” challenge to turn dry safety protocols into a competitive adventure. Installed on responsive 55-inch touchscreens, the experience invited children to test their knowledge and earn their superhero status. This interactive quiz challenge successfully bridged the gap between complex corporate safety goals and youth engagement. The intuitive UI ensured seamless participation, while the gamified format kept energy levels high throughout the event. By turning learning into a game, DEWA fostered genuine brand affinity with families and future talent.

Interactive games

Gesture interaction

MBRSC: Space explorers gesture game

Space exploration captures the imagination, but transforming complex industry data into an engaging experience requires more than just visuals. For the Mohammed Bin Rashid Space Centre (MBRSC), we developed an immersive, gesture-based quiz at Dubai Festival City Mall that moved beyond traditional touchscreens. By tracking hand movements, participants intuitively navigated through a series of questions, making the interaction feel seamless and futuristic.

WORKIN ACTION.

WORK
IN ACTION.