NEXORA / CASE STUDIES

WORK
IN ACTION.

Explore interactive projects for brand engagement, training, visualization and real-world experiences.

Virtual reality

NEDIC: VR cycling experience

You need standout brand engagement for your next event. When Nedic exhibited at Middle East Energy at DWTC, they partnered with us to deliver just that. We created a dynamic Gamified Brand Engagement—a unique VR Cycling experience that instantly became the centerpiece of their stand. Attendees cycled on a physical bike seamlessly connected to a VR headset, transporting them to the iconic Streets of Paris. This simple yet powerful Fitness Challenge delivered an immersive experience, driving significant foot traffic and capturing attention in a crowded exhibition hall. The activation successfully boosted attendee interaction with the Nedic brand, demonstrating a clear win for client satisfaction based on high engagement rates typical for premium interactive exhibits.

Virtual reality

Interactive Games

Ministry of Energy: Touch game

Interactive technology shouldn’t just look good; it must serve a purpose. For the Environment Agency – Abu Dhabi (EAD), we replaced traditional training materials with an immersive, 85-inch touchscreen memory game. Employees didn’t just play; they explored and internalised the agency’s core values hidden behind every digital card. We turned a classic mechanic into a high-stakes discovery tool. By gamifying the learning process, we ensured that prestigious organizational goals stayed top-of-mind long after the event ended. This approach eliminated the friction of standard corporate presentations and replaced it with genuine, competitive curiosity.

Interactive games

Gesture interaction

Huawei Doha: Gesture-based golf

Huawei needed more than a display; they sought a dynamic way to launch their new fitness band in Doha and genuinely captivate the crowd. we delivered an exclusive, custom-branded 3D golf game where movement was the controller. Attendees simply swung their hands to play, creating immediate buzz and a shared, memorable moment right in the activation space.

Gesture interaction

Interactive Games

M&M’s: Gamified product sampling

Most brands simply hand out chocolate. M&M’s decided to make customers earn it through a high-octane digital challenge. We designed a sleek, vibrant iPad game where players catch falling candies and burst them with “chocolate sugar rush” energy. This simple mechanic turned a standard hypermarket sampling station into a high-traffic destination. Our game artists crafted a visual experience that mirrored the brand’s iconic, playful aesthetic. Once players surpassed a target score, they unlocked their physical reward. This “play-to-win” approach ensured every sample felt like a hard-earned prize rather than a passive giveaway.

Interactive games

Interactive Experience

Apex: Immersive tunnel

Families at the Apex carnival stepped into a vibrant 10-meter story space that bridged the gap between animation and reality. We engineered this immersive tunnel using three massive LED surfaces to wrap visitors in a seamless, high-definition cartoon universe. This setup transformed a standard walkway into a high-traffic centerpiece that captivated children and parents alike. Movement triggered the magic through advanced Lidar technology integrated into the tunnel’s framework. As guests walked past, custom-designed characters waved, danced, and reacted to their presence in real-time. This sensory interface turned passive observers into active participants, ensuring every guest enjoyed a personalized digital encounter.

Interactive installations

Interactive Games

Twix Al Ula: Gamified camping

We built a dynamic 3D web game for the Twix Al Ula Desert Gathering campaign. We designed this custom gamified brand engagement to captivate users instantly. You can effortlessly boost audience interaction with immersive mobile experiences. Players drag and drop items to build a desert campsite, light a fire, and brew coffee. This timed assembly game challenges users to complete tasks quickly for high scores. You easily streamline user data collection through the integrated registration portal.

Interactive games

Interactive Experience

TAQA: Phygital water experience

An immersive water showcase combining physical and digital elements.built a dynamic phygital water experience for the ADQ Carnival Abu Dhabi. We designed these immersive showcases to captivate attendees instantly. You can easily boost event engagement with interactive scenario simulations. Users turned physical red valves to trigger digital water animations on integrated screens. This action seamlessly released actual bubbling water into a clear display tank. You can streamline complex training concepts through these tactile, real-world interactions.

Interactive Experience

DEWA: Digital messages into green art

Your guests want to feel heard, not just talked to. For the DEWA Leaf Touch project, we bridged the gap between personal expression and brand sustainability through a seamless interactive surface. Visitors wrote personalized messages on a sleek touchscreen, triggering a beautiful transition where their words morphed into vibrant, animated leaves.

Interactive installations

Gesture interaction

Ariel: Gesture-controlled AR activation

A brand activation combining gesture controls and augmented reality. Made custom Augmented Reality (AR) kiosks powered by Microsoft Kinect 2 technology. As shoppers stepped before the screens, the system mirrored their reflection in real-time. A simple wave triggered a vibrant visual transformation. Virtual flowers bloomed across the user’s clothing, symbolizing the freshness of the new Ariel detergent. This tactile interaction turned a standard mall visit into a memorable brand story.

Gesture interaction

WORKIN ACTION.

WORK
IN ACTION.