NEXORA / CASE STUDIES

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IN ACTION.

Explore interactive projects for brand engagement, training, visualization and real-world experiences.

Huawei × Etisalat: AR multiplayer at GITEX 2024

Augmented reality

Huawei & Etisalat Gitex 2024: Revolutionizing AR Multiplayer Gaming

High-stakes AR multiplayer game for Etisalat’s massive showcase at Gitex 2024. This installation hosted eight simultaneous players, utilizing seamless client-server communication to demonstrate flawless connectivity. You can see the power of “turbo boost” technology in action as it maintains peak performance under extreme network loads. The activation integrated cutting-edge analytical sensors to display live metrics on network coverage and latency.This transparency allowed VIP customers to witness how Huawei’s infrastructure handles heavy gaming traffic without a stutter. We turned complex technical specifications into a competitive, pulse-pounding visual experience that captivated the Gitex audience.

Virtual reality

Galaxy: VR constellation

Step right into the breathtaking Al Ula desert at night. We transformed a classic join-the-dots puzzle into a captivating virtual reality game. You look up to find a stunning sky full of sequential, glowing stars. As you connect the numbered dots, the starry puzzle comes alive. This immersive puzzle and discovery game ultimately reveals the iconic Galaxy Chocolates logo. You streamline brand engagement by wrapping it in sheer, starlit wonder.

Virtual reality

Gamified Sports

EHS: Two-player cycling

We launched a 2-player cycling experience for the Emirates Health Services (EHS) early heart screening campaign. We developed this gamified brand engagement to captivate visitors instantly. You can easily boost event participation with competitive fitness challenges. Users raced against each other on stationary bikes to promote cardiovascular health awareness. The physical activity seamlessly tied into the EHS mission of encouraging early health check-ups. You can streamline your wellness messaging by pairing interactive hardware with meaningful brand goals.

Gamified fitness

Mixed reality

ADNOC Offshore: MR onboarding and digital twins

Collaborated with ADNOC Offshore to revolutionize how complex oil and gas processes are understood. We developed a state-of-the-art Mixed Reality (MR) prototype, designed for both the Meta Quest 3 headset and iPad Pro. This immersive experience blended extensive 3D elements with real-time animations, bringing intricate operations to life with unparalleled clarity and detail. The prototype served as a powerful tool for stakeholder presentations, training, and education.

Mixed reality

Gamified Sports

Adidas Dubai Mall: Measuring the Power of Every Kick

Adidas turned to transform their prestigious Dubai Mall flagship into an interactive stadium experience during a major football league. Our system captured the exact speed of every kick, instantly logging the data against the player’s name. A dynamic digital leaderboard displayed the day’s top performers, sparking friendly competition and longer dwell times. This seamless integration of hardware and software turned a standard shopping trip into a memorable brand challenge.

Interactive Games