NEXORA / CASE STUDIES

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IN ACTION.

Explore interactive projects for brand engagement, training, visualization and real-world experiences.

Cadbury Flake × Karen Wazen: Volumetric AR

Augmented reality

Cadbury Flake × Karen Wazen: Volumetric AR

We transformed traditional chocolate packaging into a digital stage using partial volumetric capture technology. By scanning a Cadbury Flake pack, users triggered a hyper-realistic 3D avatar of fashion icon Karen Wazen. She emerged directly from the wrapper to showcase her sunglasses line and share exclusive rewards.

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Cheetos: AR photobooth

Augmented reality

Cheetos: AR photobooth

Developed a custom augmented reality photobooth for Cheetos. This interactive touchpoint features advanced body tracking technology to captivate users. The system mirrors your movements through a digital Chester Cheetah avatar in real-time. You can easily boost brand interaction and streamline social sharing with this playful experience. Attendees eagerly participate, creating highly memorable moments for your brand.

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Cisco: Gesture game

Gesture interaction

Cisco: Gesture game

we create unforgettable brand experiences through innovative technology. For Bluamoeba’s Cisco stall at Gitex Technology Week, we developed an exciting gesture-activated game. The objective was simple: stop malware monsters using hand and body movements. This highly interactive activation drew significant crowds. This project perfectly showcases our expertise in Gamified Brand Engagements, specifically in Reaction & Dexterity Games. The game’s immersive nature and competitive element, culminating in an iPhone giveaway for the top score, generated immense buzz. The activation significantly boosted foot traffic and engagement for Cisco, exceeding industry standards for event-based brand activations. We help brands truly connect with their audience.

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Mashreq UAE: Augmented bank cards

Augmented reality

Mashreq UAE: Augmented bank cards

Transforming standard payment methods into interactive AR experiences to boost environmental awareness and user action. We helped Mashreq Bank UAE transform standard Visa cards into interactive conservation tools. Users scan their physical cards to unlock AR face filters and masks highlighting endangered regional wildlife. This dynamic mobile tool reveals critical details about native species like the Hawksbill Turtle and Sand Cat. You can seamlessly bridge physical and digital touchpoints to boost user engagement.

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Under Armour Dubai Mall: Gamified fitness

Gamified Sports

Under Armour Dubai Mall: A High-Octane Gamified Fitness Challenge

Transformed the Under Armour storefront into a competitive digital stadium. We synchronized high-performance treadmills with custom sensor technology to track every stride in real-time. This setup allowed participants to see their speed and progress mirrored instantly on a massive Jumbotron and ceiling LED array. The seamless execution turned a standard shopping trip into a viral fitness event for two consecutive weekends. Competitors felt the rush of a professional race, while onlookers were captivated by the vivid, life-sized visuals pulsing above the crowd. This immersive environment didn’t just attract footfall; it sparked a social media frenzy that left rival brands taking notes.

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Snickers & Extra: Interactive puzzle

Interactive Games

Snickers & Extra: Interactive puzzle

Captivate your audience with interactive web experiences. We built a dynamic digital puzzle game for Snickers and Extra. You can streamline user engagement with similar bilingual mobile tools. The campaign microsite challenged users to solve a timed jigsaw puzzle. Gamified interactions like this “Take Charge Again” campaign deeply connect fans to your brand. You easily transform passive consumers into active participants.

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Binsina Pharmacy: Stepper challenge

Gamified Sports

Binsina Pharmacy: Stepper challenge

We crafted an engaging digital game for Binsina Pharmacy’s new Dubai Marina branch, integrating it with a gym stepper. This unique activation blended fun with promoting health, captivating visitors instantly. We used inductive sensors to accurately measure steps and tally scores, making every workout count.

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Galleria Mall: Winter Wonderland

Immersive environments

Galleria Mall: Winter Wonderland

Abu Dhabi residents rarely experience a snowy winter, making The Galleria Mall a vital destination for festive magic. We bridged this gap by installing a digital “window” within a custom-fabricated wintry house structure. This immersive setup invited visitors to step into a holiday story right in the heart of the desert. The installation utilized advanced gesture technology to simulate a frosted glass pane. Children simply waved their hands to “wipe” away digital condensation and mist from the screen. This tactile, touchless interaction revealed a vibrant world of Santa, sledges, and falling snow behind the glass.

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Galleria: AR Easter hunt

Augmented reality

Galleria: AR Easter hunt

An augmented-reality Easter hunt inviting visitors to explore and discover. Captivate your audience with an immersive AR treasure hunt. We created the Galleria Easter Hunt. We strategically placed QR codes in physical locations. Scanning these codes revealed virtual AR objects. Users then followed instructions to find a hidden treasure.

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